『The Fall』 / 『FALL』

A movie with excellent flyer (poster) design. Especially for 『The Fall』 (English title: The Fall) / Digi, even if you can't initially discern what's written, it somehow gives you a sense of falling. It makes you think, 'This is what it means to give meaning to text,' and 'This is what it means to be captivating without being quirky or relying on taglines.' The flyer itself stands out as a truly independent work. Normally, people tend to avoid placing things right in the middle of a landscape, but since the background is blue sky and clouds, even large white text doesn't feel out of place and blends in well. It might have been placed there from the start with the image of falling (from the sky) in mind. For 『FALL』, the composition, including the arrangement of the letters, is just too good. I've heard the Japanese poster is called tacky, and indeed, the huge letters on both sides make it look like a B-movie. However, I believe the technique of using a composition from above, dividing a brief synopsis into a few lines and arranging them along the curve of the steel tower, gradually shortening them as they go down, is the optimal solution because it emphasizes depth (height) and adds a playful touch. Those huge letters are seriously tacky, though. This reminded me of my rambling about Fall yesterday.