Did You Know? #3-2 (SEGA Edition)

In the last installment, we traced SEGA's roots back to- Service Games in Hawaii. So, you must be wondering? When exactly did the 'SEGA' we know, start in Japan...? It was April 1951, when the spring breeze was blowing in Japan... At that time in Japan, Richard D. Stewart and Raymond J. Lemaire started a business importing, selling, leasing, and maintaining commercial amusement machines like jukeboxes and slot machines. To be a bit more precise, the Japanese branch was operated by their partnership company, Lemaire & Stewart. It might seem like an ordinary distribution business now, but this was one of the first steps that would eventually lead to the 'SEGA' we know. And then, in 1954, they started using the name Service Games, and in 1957, Service Games Japan Co., Ltd. was established. This is when the 'SEGA' we know began to take shape. (To be continued)