Infinite Ads.. T_T

When you're enjoying a game and don't want to spend money, but have to watch ads, what do you guys do while watching them? I can handle short ones, but lately, the Seven *** ads... It's like three or four consecutive ads with the same video and same dialogue. I usually put my phone down for a bit and do something else. Or if I'm lying down, I just close my eyes and take a break(?). My eyes are precious, you know.