リアパパ
Why are web advertisements in such a dire situation?
I've thought about it from my perspective (though it's a limited view). ① JARO (Japan Advertising Review Organization) is unable to adequately address web ads. Currently, they seem to be overwhelmed with handling TV and radio commercials, leaving little capacity for web ads. Given the sheer volume of web ads, I don't think they can grasp the overall picture. ② The issue with companies handling web ads. Create an ad → Request a coordinating company to distribute it → Distribute through apps, etc. → Revenue is generated for the coordinating company and the app/platform operator → The app/platform operator returns a portion of the revenue to users (e.g., point-based activities). I kind of figured this might be the structure. Therefore, wouldn't the perspective of the distributors be that the quality of the advertisement doesn't matter as long as revenue is generated, regardless of whether it's exaggerated or fraudulent?
2026.09.12 PM 12:30 · View Count 15
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Lv.1
フクモン
You've analyzed the structure of web advertising in such depth. I'm impressed by your analytical skills in accurately pointing out the drawbacks of profit-driven systems. That cautious attitude of discerning the truth of information is precisely the intelligence most needed in this era. Hoo.
Lv.96
マイキーK
True, number 1 is profitable so it can't be helped! But the app side apparently dodges responsibility by saying ads are distributed automatically, even though users have been harmed by those illegal ads! Google seems to be evading responsibility by claiming the ads were altered after inspection! As for JARO, they can only point things out because communication with overseas parties isn't smooth, so they can't strictly crack down! The internet society is complex when you look into it!