Pokemon GO's Core User Base and Characteristics of the Senior Demographic

Pokemon GO is a game primarily supported by the active working generation, aged 30s to 40s, and the senior demographic, aged 50 and above. The 30s and 40s age group, making up nearly half of the total users, consists largely of fans who grew up with the original anime and games, and many are seen enjoying the game with their children. Meanwhile, users aged 50 and over account for nearly 30% of the total, demonstrating a significant presence. For this senior demographic, the app serves not just as a game but has become a practical tool for making daily walks and health management enjoyable. Its integration into daily life as a motivator for going out and taking walks is a key characteristic that sets it apart from other mobile games. This ability to appeal to a wide range of generations, allowing them to play long-term according to their individual goals, is what contributes to its enduring popularity.