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During the 1980 Moscow Olympics, the Soviet Union adopted German Adidas as their national team uniform sponsor. For Russians who were unfamiliar with branded tracksuits at the time, these stylish and practical tracksuits were a cultural shock. Afterward, they started acquiring these Adidas tracksuits by any means necessary, whether genuine or fake. Coincidentally, with the booming construction industry in the Soviet Union, numerous young people began migrating to the cities. These individuals didn't want to work but needed money to survive, so they'd work only two or three days a month, earning just enough to cover rent, and wear cheap Soviet-made knockoff Adidas tracksuits. Then, every night, they'd hang out at playgrounds of old apartment buildings or vacant lots, drinking vodka, smoking, and leading dissolute lives. These people were called Gopniks (Гопник). The combination of the Slavic squat, a flat cap, Adidas-style tracksuits with straight stripes, vodka, and tacky oversized shoes created a synergy, exuding a vibe that was both vagrant-like and thuggish, eventually becoming a subculture.