So many 10th anniversary events, my life is all about Arena of Valor

In Taipei, I keep seeing ads for the Arena of Valor 10th anniversary concert. Even energy drinks are for Arena of Valor, and when I go to convenience stores like FamilyMart or 7-Eleven, it's all Arena of Valor ads. The packaging on microwave meals from 7-Eleven features Arena of Valor characters, and the Taipei MRT is completely covered in Arena of Valor. OMG, I'm seriously shocked.