Starbucks is going upscale, what do you think?

Perhaps 'getting a good deal,' 'discounts,' or 'free use,' etc., are different words, but they all have their limits. Conversely, if you don't know restraint, it becomes taken for granted, much like the concept of free ice, condiments, or onion bits at Costco. Isn't it also good to segment consumers by price, and perhaps by classifying those who consider getting a bargain as a low-class behavior?